Good Works - Brand Identity - Josh Strasshofer's Portfolio

Good Works

Good Works Logo

  • Client:

    Groundworks

  • Agency:

    In-House Graphic Designer

  • Project:

    Brand Identity

  • Year:

    2018

  • Good Works T-Shirt Mockup

Project Brief:

I was tasked to design a logo for Groundworks Companies community service projects under the name "Good Works".

Concept:

My initial instinct was to keep it simple and to the point allowing the "G" to form the heart with the "W" resulting from the negative space. This created a second read of a finger pointing inwards, where our true good works come from.